Doctoral Student Viticulture and Enology

I am currently working on my PhD at the Department of Wine & Beverage Business, Institute of International Marketing Management at the Hochschule Geisenheim University and Justus-Liebig University Gießen. My research topic is the investigation of the effects of disruptive technologies such as Blockchain, Artificial Intelligence, Extended Reality, and Quantum Computing on supply chains of the wine industry.

Keywords: Digital Transformation; Blockchain; Supply Chain Management; Coordination; Disruptive Technologies