At Hochschule Geisenheim University I am a senior lecturer at the Professorship of International Marketing Management. I focus on in digital transformation, blockchain, tokenization, and International Wine Business.

My research interests include innovation management, technology adoption behavior, and knowledge management, focusing on digital disruptive technologies.

Towards an Agentic Economy: in my research I investigate how AI agents, blockchain infrastructures, smart contracts, and cryptoeconomic mechanisms enable autonomous economic coordination and transactions

I connect theory and practice by

- giving lectures at national and international universities,

- advising businesses on how to turn digital innovations into strategy,

- performing research on how blockchain, AI, and IoT are transforming business models and industries.

 

Contact me if you would like to discuss a collaboration or speaking opportunity

When creating a scientific manuscript, there are several important steps to follow. The chart provides a general overview and can serve as a guidline for the process